Company makes defensive registrations for new products.

Amazon.com announced its new Echo Dot today, a smaller and stripped down version of its Amazon Echo. Of all of the smart home devices we have in our house (and we have a LOT), the Echo is by far the most used. The company also launched Amazon Tap, an Alexa-enabled portable speaker, and the “sling” protector for it.

The company loaded up on domain names for these new products, mostly to protect its brand. Among its .com registrations:

alexa-tap.com
alexasling.com
alexatap.net
alexatapsling.com
alexavoiceshopping.com
amazon-echodot.com
amazondotreviews.com
amazondotspeaker.com
amazonechodot.com
amazonechodot.net
amazonechodotreview.com
amazonechodotreviews.com
amazonsling.com
amazontappromocode.com
amazontapreview.com
amazontapreviews.com
amazontapspeaker.com
amazonvoiceshopping.com
buyamazontap.com
dotspeaker.com
echo-tap.com
echodotnews.com
echodotreview.com
echodotspeaker.com
echodotsupport.com
echoportablespeaker.com
echosling.com
tapspeaker.com
theamazontap.com
theechodot.com

http://domainnamewire.com/2016/03/03/amazon-echo-dot/